PRADA Makes history once again AW18

Prada entered a state of dreaming for AW18. After starting in the blacks and whites, the show became almost violently colourful. Motifs cascaded over one another; bananas, flames, hawaiian, and more.

A survey of contemporary Prada history, Miucci Prada resurrected many of the themes and styles seen in previous years with elegant updates, including the return of Prada Sport and its iconic red label.

It wouldn’t be Prada without black nylon. This collection was entrusted to four architects, who wrote careful lines and austere simplicity into the story. Never far from symbolism, the accessorised ID tags showed Miucci’s Blade Runner-esque vision for the future. As per usual, Prada once again asked the question: is there a difference between fashion and art?





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