Louis Vuitton marked the end of an era at the Paris Autumn/Winter 18 show. A farewell celebration by and for the inimitable Kim Jones, the collection wove brand heritage into every strand. With neutral the thematic anchor, Jones also swung out into eccentric flashes of orange and lime. Beneath, the blue-grey palette dominated, with shiny, space-age textures creating a futurist feel. The message was loud and clear: Louis Vuitton and Kim Jones both have new journeys, and new spaces to explore. We saw a future for both the brand and Jones, rather than an end.
Jones served up athleisure leggings and V-Neck jerseys straight out of the streetwear aesthetic that Louis Vuitton has made its modern signature. The leggings were another of Jones’ travel pieces, featuring lava, craters, deserts and more printed from digitals of the designer’s own travel photography.
Undoubtedly one of the most noticeable recurring ideas was monogramming. From bags and cases to the unforgettable raincoats worn by Kate Moss and Naomi Campbell, who flanked the designer himself on the runway, it was all about that LV icon. The accessory highlight was the latest update to the petit malle, a small titanium case with hard edges and plenty of attitude.
Metallic, sophisticated, and irrepressibly French, Kim Jones’ last show for Louis Vuitton was one to remember. Jones gave tribute to Marc Jacobs’ tenure at the famous French House, but this was too humble. Those unforgettable Jones notes – travel, sophisticated sportswear, silhouettes, and more – showed a uniqueness that has allowed him to write his own page in the brand’s history. Now all there is to do is wait and find out what’s next.