Fendi Have Taken It To The Streets For SS19

A rich, luxuriant showing from Fendi at SS19 in Milan – but what else could we expect? A walk on the brand’s dark side saw supervillain playboys skulk down the runway in blood red, gold, and black.

The familiar patterned logo design was cartoonified by artist Nico Vascellari, with other unique flourishes like an anagrammed Fendi, reading ‘Fiend’, and Roma, which became ‘Amor’. This dialectic dance evoked a Dr. Jekyll and Mr. Hyde horror, masterfully capturing the guilty pleasure of being bad.

Streamlined, easy staples like raincoats, tailored pants, shirts and polos were complexified by unusual textural choices: perforations, netting, and offsetting thicker materials with thin, lighter ones. The range of waterproof gear delivered a sturdy, heavier feel to the more traditionally summery outfits – again, maintaining the sense of duality that thematically led the show. Overall, it was Fendi relishing being Fendi – arguably the brand in its purest, most unadulterated form.