It’s a name that has rung out around the world since his halcyon days at Old Trafford. David Beckham, the football, fashion and philanthropic icon, has just released his latest fragrance under a name that conveys the character of the man: RESPECT. Beckham’s long and genuine involvement with fashion and cologne marks him out from the oft-treaded celebrity route of releasing a personal fragrance – this is no cash cow. It’s a sophisticated, elegant scent that can stand up with the best of them.
It comes as no surprise that the scent is powerfully masculine. Woody, spiced notes filter through like a walk through the park in Autumn. The man himself calls it ‘modern and aromatic’; typically, this is an understatement. It’s a bold, impressive eau de toilette that balances the firmer smells with fresher, fruit elements.
Calling a fragrance something like RESPECT demands that its production walks the walk. RESPECT is responsibly sourced and ECOCERT certified. Sourcing ingredients from Haiti creates jobs that ensure at-risk families have food on the table. From end to end, this fragrance is about living David Beckham’s values. It’s not just a cologne; it’s a tribute to what it is to be a good man.