Another Visionary Take At Prada SS19 ” Think Youthful “

Miuccia Prada unveiled probably her most accessible, wearable collection in years for Milan SS19. Without quite heralding a new age of commercialism, there was a noticeable mission to create simplicity and clean-cut style that ran against Prada’s famously avant-garde nature.

This sense of order and reason were recreated within the show itself, employing architectural principles in the design of both the space and the clothes. Block colours, and recognisable prints maintained the sense of pop fashion, and the vision started to become clear. In her own words, the collection was ‘about people, not impressing people’.

With that said, there were some bold statements. Shorts became shorter than ever before – appropriate in the sweltering Milanese heat – and performance sunglasses are an early pick to take off in a big way in the Summer festival season. A timely reminder from Prada that fashion doesn’t have to be recklessly flamboyant to be worth paying attention to.